> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getwhitewhale.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How Account Suggestions Work

> WhiteWhale finds net-new accounts that match your ICP and already have active buying signals. Discover companies you have never heard of without manual prospecting.

<iframe src="https://www.loom.com/embed/c29cfc6d811d49e5ab053ad4da7998a3" title="How Account Suggestions Work in WhiteWhale" className="w-full aspect-video rounded-xl" frameBorder="0" allowFullScreen />

<Info>
  **Account Suggestions is WhiteWhale's prospecting engine.** Instead of uploading a list, you describe your ICP — industry, geography, company size, and signals — and WhiteWhale finds accounts that match and already have signal activity. It runs continuously and surfaces new accounts as they become relevant.
</Info>

## How to get to Suggestions

There are two ways to reach the Suggestions setup:

* Go to the **Suggestions** tab in the left nav and click **Turn On** or **Edit Search**
* Go to **Add Accounts** and click **Find Accounts**

Both take you to the same setup screen.

## Setting up your search

<Steps>
  <Step title="Choose your signal filters (optional)">
    Select any signals you want accounts to have matched. You can mark signals as **Must Have** or **Exclude** — but use this sparingly.

    <Warning>
      The more signals you mark as Must Have, the narrower your search becomes. Requiring five signals simultaneously means an account would need to hit all five at once — which almost never happens. If you are going to require signals, which is not needed, keep this as an **OR** search unless you have a very specific reason to narrow it down.
    </Warning>
  </Step>

  <Step title="Set your ICP filters">
    Fill in the standard firmographic filters:

    * **Geography** — countries or US states
    * **Industry** — maps to LinkedIn's industry categories. If you're not sure what to call an industry, look up a known good-fit customer on LinkedIn and use whatever industry is listed on their profile.
    * **Employee count** — set a range that matches your ICP sweet spot
  </Step>

  <Step title="Review the estimate">
    WhiteWhale will show you:

    * How many potential companies match your criteria
    * How many have already been scanned
    * How many are currently active in your account list
    * How many remain to be scanned

    If the estimate looks right, proceed. If it's too narrow or too broad, adjust your filters before running.
  </Step>

  <Step title="Click Find Recommendations">
    WhiteWhale will start scanning. Results typically begin appearing within 1–2 hours.
  </Step>
</Steps>

## Reviewing and accepting suggestions

Suggested accounts appear in the **Suggestions** tab highlighted in orange. For each one you'll see:

* Which signals it matched
* The date the signals were found
* A preview of the company information

To unlock the full signal data and add the account to your list, click **Activate**. Once added, the account appears in **All Accounts** or **My Accounts** depending on who it's assigned to — and that team member will receive an alert.

<Tip>
  You don't have to accept every suggestion. Browse them, look at which signals fired, and add the ones that look like real opportunities. The rest stay in your Suggestions queue.
</Tip>

## Related

<CardGroup cols={2}>
  <Card title="Setting Up Account Suggestions" icon="gear" href="/setting-up-account-suggestions">
    Step-by-step guide to configuring your first Suggestions search.
  </Card>

  <Card title="Adjusting Your Suggestions" icon="sliders" href="/adjusting-your-suggestions">
    Change your ICP filters or signal requirements after your search is running.
  </Card>

  <Card title="Giving Feedback on Suggestions" icon="thumbs-up" href="/giving-feedback-on-suggestions">
    Tell WhiteWhale when a suggestion is a good or bad fit to improve future results.
  </Card>

  <Card title="Account Allocation" icon="users" href="/account-allocation">
    Assign accepted accounts to team members.
  </Card>
</CardGroup>
