# WhiteWhale

> WhiteWhale is a custom sales signal intelligence platform for B2B outbound teams.WhiteWhale is a custom sales signal intelligence platform for B2B outbound teams. Monitor your accounts daily for buying signals you define, get a Why Now summary that connects the dots between multiple signals, and know exactly which accounts to contact and why — before your competitors do. Integrates with HubSpot, Salesforce, Slack, Google Calendar, Clay, and Claude.

## Docs

- [Account Allocation](https://docs.getwhitewhale.com/account-allocation.md): Assign and reassign accounts across your sales team in WhiteWhale. Manage ownership by rep, territory, or vertical to balance workloads and coverage.
- [Account Scoring Explained](https://docs.getwhitewhale.com/account-scoring-explained.md): Understand how WhiteWhale scores accounts based on signal recency, volume, and priority. Learn what a good score looks like and how to use it to prioritize.
- [Adding Accounts](https://docs.getwhitewhale.com/adding-accounts.md): Add accounts to WhiteWhale from a domain list, CSV upload, or let the suggestion engine surface the best-fit companies. Start monitoring signals in minutes.
- [Adding Users](https://docs.getwhitewhale.com/adding-users.md): Invite unlimited team members to WhiteWhale at no extra cost. Configure roles, permissions, and account visibility so every rep sees the right signals.
- [Adjusting Your Suggestions](https://docs.getwhitewhale.com/adjusting-your-suggestions.md): Invite unlimited team members to WhiteWhale at no extra cost. Configure roles, permissions, and account visibility so every rep sees the right signals.
- [API Reference](https://docs.getwhitewhale.com/api.md): Access WhiteWhale data programmatically via REST API. Pull accounts, signals, scores, and Why Now summaries into any workflow. Full endpoint reference included.
- [Archiving Accounts](https://docs.getwhitewhale.com/archiving-accounts.md): Archive accounts you are no longer working to free up monthly credits in WhiteWhale. Archived accounts retain their signal history if you reactivate later.
- [Assigning Suggestions](https://docs.getwhitewhale.com/assign-suggestions-round-robin-etc.md): Add suggested accounts to your team one at a time, in bulk, or via round-robin distribution. Assign ownership as you activate new accounts in WhiteWhale.
- [Best Outreach We've Seen](https://docs.getwhitewhale.com/best-outreach-we-ve-seen.md): See how top sales teams turn WhiteWhale buying signals into booked meetings. Includes a proven outreach framework, real email examples, and messaging tips.
- [Clay](https://docs.getwhitewhale.com/clay.md): Connect WhiteWhale to Clay via webhook to automatically send buying signals into your enrichment and outreach workflows. Step-by-step setup guide included.
- [Creating Segments](https://docs.getwhitewhale.com/creating-segments.md): Build and save filtered account views as reusable segments in WhiteWhale. Filter by signal type, industry, score, or owner to create focused account lists.
- [Creating Signals](https://docs.getwhitewhale.com/creating-signals.md): Create custom buying signals in WhiteWhale by typing a plain-English description or browsing the Signal Library for proven templates across dozens of categories.
- [Credits & Billing](https://docs.getwhitewhale.com/credits-and-billing.md): Understand how WhiteWhale account credits work, when they refresh, and how to add more. Credits control how many accounts your team can actively monitor each month.
- [Deleting Segments](https://docs.getwhitewhale.com/deleting-segments.md): Remove saved segments you no longer need in WhiteWhale. Deleting a segment removes the saved filter view but does not affect the underlying account data.
- [Deleting Signals](https://docs.getwhitewhale.com/deleting-signals.md): Permanently remove a signal from your WhiteWhale account. Deleting a signal stops future monitoring and removes it from your signal library and scoring model.
- [Editing Segments](https://docs.getwhitewhale.com/editing-segments.md): Update a saved segment in WhiteWhale by deleting and recreating it with new filters. Quick guide to adjusting your filtered account views as priorities change.
- [FAQ](https://docs.getwhitewhale.com/faq.md): Answers to the most common questions about WhiteWhale, including how signals work, what data sources are used, pricing, integrations, and account monitoring.
- [Giving Feedback on Suggestions](https://docs.getwhitewhale.com/giving-feedback-on-suggestions.md): Accept or reject WhiteWhale account suggestions to keep your queue clean. Your feedback trains the suggestion engine to surface better-fit accounts over time.
- [Glossary](https://docs.getwhitewhale.com/glossary.md): Definitions for every term in WhiteWhale, including signals, Why Now summaries, account scoring, signal stacking, ICP parameters, and credit allocation.
- [Google Calendar](https://docs.getwhitewhale.com/google-calendar.md): Connect Google Calendar to WhiteWhale and get automatic pre-meeting research briefs with buying signals and Why Now summaries 24 hours before every call.
- [How Account Suggestions Work](https://docs.getwhitewhale.com/how-account-suggestions-work.md): WhiteWhale finds net-new accounts that match your ICP and already have active buying signals. Discover companies you have never heard of without manual prospecting.
- [How Segments Work](https://docs.getwhitewhale.com/how-segments-work.md): Save your most-used account filters as reusable segments in WhiteWhale. Return to any filtered view instantly to track specific territories, verticals, or signal types.
- [How to Get Unique Signal Ideas](https://docs.getwhitewhale.com/how-to-get-unique-signal-ideas.md): Move beyond generic signals like funding rounds and leadership changes. Find the non-obvious buying signals that actually surface real purchasing moments for your ICP.
- [How to See All New Signals](https://docs.getwhitewhale.com/how-to-see-all-new-signals.md): View your most recent buying signal activity across all monitored accounts in WhiteWhale. Sort by date or filter by signal type to find the freshest opportunities.
- [HubSpot](https://docs.getwhitewhale.com/hub-spot.md): Connect WhiteWhale to HubSpot to sync account scores, buying signals, and Why Now summaries directly to your CRM. Native app with an in-CRM signal card.
- [Improving Signals](https://docs.getwhitewhale.com/improving-signals.md): Fix WhiteWhale signals returning wrong-geography results, casting too wide a net, or surfacing stale data. Tips for tightening signal accuracy and relevance.
- [MCP (Claude, ChatGPT, etc)](https://docs.getwhitewhale.com/mcp-claude-chat-gpt-etc.md): Connect WhiteWhale to Claude, ChatGPT, or Gemini via MCP to chat with your signal data in plain English. Ask for top accounts, draft emails, and build one-pagers.
- [Microsoft Teams](https://docs.getwhitewhale.com/microsoft-teams.md): Get WhiteWhale buying signal alerts delivered directly to your Microsoft Teams channels. Keep your sales team updated on account activity without leaving Teams.
- [Muting Signals](https://docs.getwhitewhale.com/muting-signals.md): Mute a WhiteWhale signal to stop alerts without deleting it. Muted signals stay in your library and continue scoring accounts but will not trigger notifications.
- [Pre-Meeting Research Brief](https://docs.getwhitewhale.com/pre-meeting-research-brief.md): Get an automatic research brief with buying signals and Why Now context delivered 24 hours before every meeting. Works with Google Calendar and tracked accounts.
- [Quick Start: Admin](https://docs.getwhitewhale.com/quick-start-admin.md): Set up WhiteWhale in under an hour. This admin guide walks through creating signals, adding accounts, connecting your CRM, and inviting your sales team.
- [Quick Start: Rep](https://docs.getwhitewhale.com/quick-start-rep.md): Start booking meetings with WhiteWhale on day one. Learn how to work your signal queue, read Why Now summaries, and turn buying signals into outreach.
- [Removing Accounts](https://docs.getwhitewhale.com/removing-accounts.md): Permanently remove an account and all its signal history from WhiteWhale. Use this when you want to fully delete an account rather than archive it for later.
- [Removing Users](https://docs.getwhitewhale.com/removing-users.md): Remove a team member from your WhiteWhale workspace. Reassign their accounts to other reps before removing them to keep your book of business fully covered.
- [Roles & Permissions](https://docs.getwhitewhale.com/roles-and-permissions.md): Understand what Super Admins and Members can see and do in WhiteWhale. Control who manages signals, assigns accounts, invites users, and views team-wide data.
- [Salesforce](https://docs.getwhitewhale.com/salesforce.md): Connect WhiteWhale to Salesforce to sync account scores, buying signals, and Why Now summaries directly into your CRM records. Setup guide and field mapping included.
- [Setting Up Account Suggestions](https://docs.getwhitewhale.com/setting-up-account-suggestions.md): Configure WhiteWhale to automatically discover and surface net-new target accounts that match your ICP and have active buying signals. Step-by-step setup guide.
- [Signal Library](https://docs.getwhitewhale.com/signal-library.md): Browse the WhiteWhale Signal Library for curated buying signal templates organized by category. Copy proven signals or use them as inspiration for your own.
- [Slack](https://docs.getwhitewhale.com/slack.md): Connect WhiteWhale to Slack to get buying signal alerts, account suggestions, and deal updates delivered to team channels or individual reps automatically.
- [Using the Why Now Summary](https://docs.getwhitewhale.com/using-the-why-now-summary.md): Learn how to read the WhiteWhale Why Now summary to quickly assess an account and craft outreach with the specific context that gets replies from prospects.
- [Webhooks](https://docs.getwhitewhale.com/webhooks.md): Receive WhiteWhale buying signal and account events in real time via webhook. Push data to Clay, Zapier, custom workflows, or any endpoint that accepts JSON.
- [Welcome to WhiteWhale](https://docs.getwhitewhale.com/welcome.md): Learn how WhiteWhale monitors your target accounts daily for custom buying signals and delivers Why Now summaries so your sales team knows exactly who to contact and why.
- [Workflow Guides](https://docs.getwhitewhale.com/workflow-guides.md): Step-by-step automation workflows that turn WhiteWhale signals into pipeline — using Claude, Clay, HubSpot, and your outreach tools.