> ## Documentation Index > Fetch the complete documentation index at: https://docs.getwhitewhale.com/llms.txt > Use this file to discover all available pages before exploring further. # Signal Library > Browse the WhiteWhale Signal Library for curated buying signal templates organized by category. Copy proven signals or use them as inspiration for your own. ## Use Claude to build your signal list The fastest way to build a great signal list is to use the WhiteWhale Signal Creator — a Claude skill trained specifically on how WhiteWhale signals work, what makes them fire reliably, and how to write the non-obvious signals that actually move deals. Tell it what you sell, who you sell to, and what triggers a purchase. It will generate a prioritized signal set with explanations for each one. A Claude skill that builds a custom signal list for your ICP. Works in Claude.ai and Claude Desktop. **How to use it:** 1. Download the `.skill` file above 2. Open [Claude.ai](https://claude.ai) and upload the file, or install it in Claude Desktop 3. Tell Claude what you sell, who buys it, and what your best customers looked like before they bought 4. Claude will generate a prioritized, ready-to-paste signal set tailored to your business The skill is trained to find the non-obvious signals — the ones in job postings, website language, and company behavior that reveal pain without ever mentioning your product category. These are the signals that drive the most pipeline. *** ## Using the Signal Library in WhiteWhale The fastest way to find signal ideas is directly inside the platform. WhiteWhale reads your business and generates suggestions tailored to your ICP — no blank page, no guessing. From the Signals page, click **Add Signal** in the top right. Switch to the **Signal Library** tab. WhiteWhale will generate a list of signal ideas based on your business. Browse the suggestions and click into any one you want to add. For example: *Do they use Outreach?* or *Are they hiring an SDR manager?* Assign a priority — **Low**, **Medium**, or **High** — and click **Add Signal**. It joins your list and starts scanning immediately. Not sure where to start? The in-platform library is the best first stop. Come back to the templates below to fill gaps or go deeper on a specific category. *** ## Copy-paste templates All signals follow the same pattern: **Does** {account} **\[observable behavior or announcement] \[with qualifiers]?** The templates below are ready to paste into WhiteWhale. Adjust the qualifiers to match your ICP. ## Starter Pack: 25 signals to get going These cover the essentials across funding, hiring, leadership, and strategy. Start here if you're building your signal list from scratch. Mark your top 5–8 as **High** priority. 1. Does {account} have any mergers or acquisitions (M\&A) in progress or recently announced? 2. Has {account} announced new venture capital or private equity funding? 3. Is {account} expanding into a new market or geography? 4. Has {account} appointed new leadership (CEO, CRO, CMO, CIO, CISO, VP Sales, VP Marketing)? 5. Has {account} launched any new products or major features? 6. Is {account} hiring multiple sales roles (AEs/SDRs) at once? 7. Is {account} hiring roles related to digital transformation or modernization? 8. Is {account} hiring data, AI/ML, or analytics roles? 9. Is {account} hiring security or compliance roles? 10. Has {account} opened a new office or facility? 11. Has {account} announced layoffs, restructuring, or a reorg? 12. Is {account} migrating to or standardizing on a specific cloud provider? 13. Does {account} mention vendor consolidation or tool rationalization? 14. Is {account} running pilots or proofs of concept (POCs)? 15. Has {account} issued an RFP or tender in our category? 16. Does {account} mention new partnerships or alliances? 17. Has {account} won government or enterprise contracts recently? 18. Is {account} pursuing certifications or audits (SOC 2, ISO 27001, FedRAMP, HIPAA)? 19. Has {account} announced a strategic initiative or transformation program? 20. Has {account} reported material changes in earnings calls related to our solution area? 21. Is {account} adopting or sunsetting relevant technologies or platforms? 22. Is {account} expanding headcount rapidly in our ICP functions? 23. Does {account} mention intent data, account research, or programmatic outbound? 24. Has {account} entered new vertical segments or customer tiers? 25. Is {account} experiencing incidents or outages that may drive urgency? If a starter signal is too noisy, add a qualifier in the Context Window. For example: *"Exclude staffing firms, agencies, and holding companies. Focus on B2B companies only."* *** ## Signals by category * Has {account} announced new funding (seed, A, B, C, PE)? * Does {account} have any M\&A activity (acquiring or being acquired)? * Has {account} divested a business unit or asset? * Has {account} hired a new CRO or Head of Sales? * Has {account} hired a new CMO or VP Marketing? * Has {account} hired a new CIO, CTO, or CISO? * Has {account} restructured or reorganized departments relevant to our solution? * Has {account} launched a new product, platform, or feature relevant to our solution? * Is {account} running a pilot or POC in our category? * Does {account} mention a transformation initiative (digital, data, AI, security)? * Is {account} hiring multiple sales roles (AEs/SDRs) concurrently? * Is {account} hiring data, AI, or analytics roles? * Is {account} hiring security or compliance roles? * Is {account} hiring RevOps or sales operations roles? * Is {account} entering a new market or region? * Has {account} announced a partnership or alliance relevant to our solution? * Has {account} opened a new office or facility? * Is {account} migrating to a specific cloud (AWS, Azure, GCP)? * Is {account} consolidating vendors or rationalizing tools? * Has {account} adopted or replaced a core platform in our ecosystem? * Has {account} faced a notable incident or outage with customer impact? * Is {account} pursuing SOC 2, ISO 27001, HIPAA, or FedRAMP certification? * Has {account} announced regulatory exposure or deadlines that relate to our solution? Use these as negative filters to keep your queue clean. Add them to your list and mute them — they'll suppress irrelevant accounts from surfacing. * Is {account} primarily a recruiting or staffing firm? * Is {account} a consumer-only (B2C) brand with no B2B motion? * Is {account} outside of our supported geographies? * Does {account} exclusively serve SMB if we target enterprise? * Does {account} lack a sales or marketing function? **Context to add:** *"Exclude staffing firms, agencies, and holding companies. Focus on B2B."* *** ## Signal writing frameworks Use these when the starter pack doesn't fit your ICP or you want to build something more specific. The fastest way to construct a valid signal: * Does {account} mention ``? * Is {account} hiring ``? * Has {account} announced ``? * Is {account} expanding into ``? * Is {account} consolidating or replacing ``? Match a buyer persona to a pain point and a triggering event. | Persona | Pain | Trigger | | --------- | --------------- | ------------------- | | Sales | Pipeline growth | New CRO | | Marketing | Enablement | Hiring burst | | IT | Modernization | Platform migration | | Security | Compliance | Regulation or audit | **Example:** Does {account} have a new CISO and mention security modernization or compliance gaps? Build one signal per buying stage to cover the full funnel. | Stage | What to look for | Example signal | | ------------- | ------------------------------ | -------------- | | Awareness | Mentions the problem | | | Consideration | Hiring, programs, budgets | | | Decision | RFPs, pilots, platform choices | | Pair a change event with its intended outcome for higher-precision signals. **Pattern:** Has {account} `` to achieve ``? **Example:** Has {account} centralized GTM operations to accelerate revenue growth? Add these directly in the Context Window to tighten any signal. | Qualifier type | Example context | | -------------- | ----------------------------------------------------------------- | | Region | *US, Canada, UK, and EU only* | | Recency | *Prioritize results from the last 90 days* | | Seniority | *Leadership announcements and manager-level roles and above only* | *** ## Related Add signals from the description box or directly from this library inside the platform. Build a signal list tailored specifically to your ICP and sales motion. Fix signals that are too broad, wrong geography, or returning stale results. Understand what sources WhiteWhale monitors and how signals become alerts.