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Use Claude to build your signal list

The fastest way to build a great signal list is to use the WhiteWhale Signal Creator — a Claude skill trained specifically on how WhiteWhale signals work, what makes them fire reliably, and how to write the non-obvious signals that actually move deals. Tell it what you sell, who you sell to, and what triggers a purchase. It will generate a prioritized signal set with explanations for each one.

Download the WhiteWhale Signal Creator Skill

A Claude skill that builds a custom signal list for your ICP. Works in Claude.ai and Claude Desktop.
How to use it:
  1. Download the .skill file above
  2. Open Claude.ai and upload the file, or install it in Claude Desktop
  3. Tell Claude what you sell, who buys it, and what your best customers looked like before they bought
  4. Claude will generate a prioritized, ready-to-paste signal set tailored to your business
The skill is trained to find the non-obvious signals — the ones in job postings, website language, and company behavior that reveal pain without ever mentioning your product category. These are the signals that drive the most pipeline.

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Using the Signal Library in WhiteWhale

The fastest way to find signal ideas is directly inside the platform. WhiteWhale reads your business and generates suggestions tailored to your ICP — no blank page, no guessing.
1

Open the Add Signal panel

From the Signals page, click Add Signal in the top right.
2

Click Signal Library

Switch to the Signal Library tab. WhiteWhale will generate a list of signal ideas based on your business.
3

Pick a signal

Browse the suggestions and click into any one you want to add. For example: Do they use Outreach? or Are they hiring an SDR manager?
4

Set a rank and add it

Assign a priority — Low, Medium, or High — and click Add Signal. It joins your list and starts scanning immediately.
Not sure where to start? The in-platform library is the best first stop. Come back to the templates below to fill gaps or go deeper on a specific category.

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Copy-paste templates

All signals follow the same pattern: Does [observable behavior or announcement] [with qualifiers]? The templates below are ready to paste into WhiteWhale. Adjust the qualifiers to match your ICP.

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Starter Pack: 25 signals to get going

These cover the essentials across funding, hiring, leadership, and strategy. Start here if you’re building your signal list from scratch. Mark your top 5–8 as High priority.
  1. Does have any mergers or acquisitions (M&A) in progress or recently announced?
  2. Has announced new venture capital or private equity funding?
  3. Is expanding into a new market or geography?
  4. Has appointed new leadership (CEO, CRO, CMO, CIO, CISO, VP Sales, VP Marketing)?
  5. Has launched any new products or major features?
  6. Is hiring multiple sales roles (AEs/SDRs) at once?
  7. Is hiring roles related to digital transformation or modernization?
  8. Is hiring data, AI/ML, or analytics roles?
  9. Is hiring security or compliance roles?
  10. Has opened a new office or facility?
  11. Has announced layoffs, restructuring, or a reorg?
  12. Is migrating to or standardizing on a specific cloud provider?
  13. Does mention vendor consolidation or tool rationalization?
  14. Is running pilots or proofs of concept (POCs)?
  15. Has issued an RFP or tender in our category?
  16. Does mention new partnerships or alliances?
  17. Has won government or enterprise contracts recently?
  18. Is pursuing certifications or audits (SOC 2, ISO 27001, FedRAMP, HIPAA)?
  19. Has announced a strategic initiative or transformation program?
  20. Has reported material changes in earnings calls related to our solution area?
  21. Is adopting or sunsetting relevant technologies or platforms?
  22. Is expanding headcount rapidly in our ICP functions?
  23. Does mention intent data, account research, or programmatic outbound?
  24. Has entered new vertical segments or customer tiers?
  25. Is experiencing incidents or outages that may drive urgency?
If a starter signal is too noisy, add a qualifier in the Context Window. For example: “Exclude staffing firms, agencies, and holding companies. Focus on B2B companies only.”

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Signals by category

  • Has announced new funding (seed, A, B, C, PE)?
  • Does have any M&A activity (acquiring or being acquired)?
  • Has divested a business unit or asset?
  • Has hired a new CRO or Head of Sales?
  • Has hired a new CMO or VP Marketing?
  • Has hired a new CIO, CTO, or CISO?
  • Has restructured or reorganized departments relevant to our solution?
  • Has launched a new product, platform, or feature relevant to our solution?
  • Is running a pilot or POC in our category?
  • Does mention a transformation initiative (digital, data, AI, security)?
  • Is hiring multiple sales roles (AEs/SDRs) concurrently?
  • Is hiring data, AI, or analytics roles?
  • Is hiring security or compliance roles?
  • Is hiring RevOps or sales operations roles?
  • Is entering a new market or region?
  • Has announced a partnership or alliance relevant to our solution?
  • Has opened a new office or facility?
  • Is migrating to a specific cloud (AWS, Azure, GCP)?
  • Is consolidating vendors or rationalizing tools?
  • Has adopted or replaced a core platform in our ecosystem?
  • Has faced a notable incident or outage with customer impact?
  • Is pursuing SOC 2, ISO 27001, HIPAA, or FedRAMP certification?
  • Has announced regulatory exposure or deadlines that relate to our solution?
Use these as negative filters to keep your queue clean. Add them to your list and mute them — they’ll suppress irrelevant accounts from surfacing.
  • Is primarily a recruiting or staffing firm?
  • Is a consumer-only (B2C) brand with no B2B motion?
  • Is outside of our supported geographies?
  • Does exclusively serve SMB if we target enterprise?
  • Does lack a sales or marketing function?
Context to add: “Exclude staffing firms, agencies, and holding companies. Focus on B2B.”

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Signal writing frameworks

Use these when the starter pack doesn’t fit your ICP or you want to build something more specific.
The fastest way to construct a valid signal:
  • Does mention <topic / tech / initiative>?
  • Is hiring <roles / functions>?
  • Has announced <event / change>?
  • Is expanding into <market / region>?
  • Is consolidating or replacing <tool / category>?
Match a buyer persona to a pain point and a triggering event.
PersonaPainTrigger
SalesPipeline growthNew CRO
MarketingEnablementHiring burst
ITModernizationPlatform migration
SecurityComplianceRegulation or audit
Example: Does have a new CISO and mention security modernization or compliance gaps?
Build one signal per buying stage to cover the full funnel.
StageWhat to look forExample signal
AwarenessMentions the problem
ConsiderationHiring, programs, budgets
DecisionRFPs, pilots, platform choices
Pair a change event with its intended outcome for higher-precision signals.Pattern: Has <change_event> to achieve <desired_outcome>?Example: Has centralized GTM operations to accelerate revenue growth?
Add these directly in the Context Window to tighten any signal.
Qualifier typeExample context
RegionUS, Canada, UK, and EU only
RecencyPrioritize results from the last 90 days
SeniorityLeadership announcements and manager-level roles and above only

Creating Signals

Add signals from the description box or directly from this library inside the platform.

How to Get Unique Signal Ideas

Build a signal list tailored specifically to your ICP and sales motion.

Improving Signals

Fix signals that are too broad, wrong geography, or returning stale results.

How Signals Work

Understand what sources WhiteWhale monitors and how signals become alerts.