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Account Suggestions is one of the most powerful features in WhiteWhale. It searches through millions of companies and tens of millions of sources — news articles, press releases, job postings, websites — to find accounts that match your signals right now.
1

Click New Search on the Accounts page

Select Find New Accounts (not Upload a List — that’s for adding accounts you already have).
2

Name your search

Give it a descriptive name — for example, Building Outbound or New CROs in SaaS.
3

Select your signals

Choose which signals you want accounts to match. Each signal can be set to Any Match (light purple — the default) or Must Have (requires every account to have that signal).
Avoid using Must Have on more than one signal. If you require five signals, an account needs all five to show up — which almost never happens. Stick to Any Match unless you’re narrowing by a single defining characteristic like “uses usage-based pricing.”
4

Set your filters

Configure the remaining parameters:
  • Time range — how recent signals need to be (e.g., within the last year)
  • Company size — employee count range that fits your ICP
  • Industry — one or more industries you typically sell into
  • Location — countries or US states
5

Review the estimate

WhiteWhale will show you the total number of companies that fit your filters. This is how many records it will search through for your signals.A search across 10,000 records will return results quickly. A search across 800,000 records will take significantly longer — consider narrowing your filters if the number is too high.
6

Click Save and Make Live Search

WhiteWhale starts scanning immediately. You’ll often see results within minutes — accounts that already have your signals. More will continue to appear every day as the search runs through the remaining records.

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How live searches work

You can have 1 live search at a time, with some plans offering more. A live search runs automatically every night, searching through your parameters for new accounts with your signals. Results show up in your search list and keep growing over time. Your plan includes a set number of live searches — most plans allow one at a time, though higher plans may have more. You can update the filters on a live search at any time, and the search will re-run with the new parameters. To check if a search is live, click on it — it will say Live at the top if it’s actively running. If it doesn’t say Live, it’s paused and won’t find new accounts until you make it live again. Hover over the search name and you’ll see a dot with a minus icon appear. Click it to remove the search. This frees up a live search slot if you want to run a different one.
Start narrow and expand. A focused search across 10,000 records with 2–3 signals will return high-quality results fast. You can always widen the filters later once you see what’s coming in.

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Common mistakes

First, make sure the search is live. Click on the search — it should say Live at the top. If it doesn’t, make it live. Most plans only allow one live search at a time, so if you have another search set to live, you’ll need to switch it.If it is live, check the Jobs button at the top to see if a scan is currently running. Searches run overnight and can take a few hours to complete.
If your search is scanning 800,000 records, it will take days or weeks to work through them all. Results will trickle in slowly. Narrow your filters — tighten industry, location, or company size — to bring the number down to a more manageable range.
If you set multiple signals to Must Have, an account needs every single one to appear. Four out of five won’t cut it. This is the most common reason for zero or near-zero results. Switch to Any Match and results will increase significantly.
Check all of the above first. Then verify your signals are actually firing on your existing accounts — if a signal returns zero results on accounts you already track, it won’t return results in a search either. See Improving Signals.

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What happens next

Matched accounts appear in your search results. From there you can activate them, assign them to reps, or round-robin them across the team.

Adjusting Your Suggestions

Change your filters or signal requirements after the search is live.

Giving Feedback on Suggestions

Mark suggestions as good or bad fit to improve future results.

Assigning Suggestions

Assign accounts to reps individually, in bulk, or via round-robin.