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How to get to the setup screen

There are two ways:
  • Suggestions tab → click Turn On (first time) or Edit Search (if already running)
  • Add Accounts → click Find Accounts
Both take you to the same Find Accounts table.
1

Review your current search (if one exists)

If suggestions is already running, the table will show what it’s currently searching for. Use this to debug results that feel too broad or too narrow before making changes.
2

Set your signal filters

Select which signals you want matched accounts to have. Each signal can be set to one of two modes — click once for Any Of, click twice for Must Have.Use Any Of. Must Have means the account has to match that signal to appear in results. If you stack multiple Must Haves, you’re requiring an account to hit all of them simultaneously — which is extremely rare. Stick to Any Of unless you have one specific signal that’s a hard requirement.
3

Set your geography

Select US states or countries. You can combine both.
4

Set your industries

These map directly to LinkedIn’s industry categories. If you’re unsure what category a good-fit company falls under, look them up on LinkedIn and use whatever industry is listed on their profile. Add as many relevant industries as apply.
5

Set your employee count range

Employee count is pulled from LinkedIn. Set the range that matches your ICP sweet spot.
6

Review the search summary

Before running, WhiteWhale shows you:
  • Potential accounts — total companies matching your filters, with or without signals
  • Already checked — accounts scanned in previous searches
  • To be scanned — accounts that will be searched when you run this
If the numbers look right, proceed. If too narrow, loosen your filters or reduce Must Have signals.
7

Click Find Recommendations

WhiteWhale starts scanning. Results begin appearing in your Suggestions tab within 1–2 hours and continue to grow daily as more accounts are checked.
Suggestions compounds over time. A search that returns 700 results one week may return 1,200 the next as WhiteWhale works through the remaining accounts in your criteria. Let it run.

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What happens next

Once your search is running, matched accounts appear in the Suggestions tab. From there you can review, accept, or assign them to your team.

Adjusting Your Suggestions

Change your filters or signal requirements after the search is live.

Giving Feedback on Suggestions

Mark suggestions as good or bad fit to improve future results.