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Account Suggestions is WhiteWhale’s prospecting engine. Instead of uploading a list, you describe your ICP — industry, geography, company size, and signals — and WhiteWhale finds accounts that match and already have signal activity. It runs continuously and surfaces new accounts as they become relevant.

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How to get to Suggestions

There are two ways to reach the Suggestions setup:
  • Go to the Suggestions tab in the left nav and click Turn On or Edit Search
  • Go to Add Accounts and click Find Accounts
Both take you to the same setup screen.
1

Choose your signal filters (optional)

Select any signals you want accounts to have matched. You can mark signals as Must Have or Exclude — but use this sparingly.
The more signals you mark as Must Have, the narrower your search becomes. Requiring five signals simultaneously means an account would need to hit all five at once — which almost never happens. If you are going to require signals, which is not needed, keep this as an OR search unless you have a very specific reason to narrow it down.
2

Set your ICP filters

Fill in the standard firmographic filters:
  • Geography — countries or US states
  • Industry — maps to LinkedIn’s industry categories. If you’re not sure what to call an industry, look up a known good-fit customer on LinkedIn and use whatever industry is listed on their profile.
  • Employee count — set a range that matches your ICP sweet spot
3

Review the estimate

WhiteWhale will show you:
  • How many potential companies match your criteria
  • How many have already been scanned
  • How many are currently active in your account list
  • How many remain to be scanned
If the estimate looks right, proceed. If it’s too narrow or too broad, adjust your filters before running.
4

Click Find Recommendations

WhiteWhale will start scanning. Results typically begin appearing within 1–2 hours.

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Reviewing and accepting suggestions

Suggested accounts appear in the Suggestions tab highlighted in orange. For each one you’ll see:
  • Which signals it matched
  • The date the signals were found
  • A preview of the company information
To unlock the full signal data and add the account to your list, click Activate. Once added, the account appears in All Accounts or My Accounts depending on who it’s assigned to — and that team member will receive an alert.
You don’t have to accept every suggestion. Browse them, look at which signals fired, and add the ones that look like real opportunities. The rest stay in your Suggestions queue.

Setting Up Account Suggestions

Step-by-step guide to configuring your first Suggestions search.

Adjusting Your Suggestions

Change your ICP filters or signal requirements after your search is running.

Giving Feedback on Suggestions

Tell WhiteWhale when a suggestion is a good or bad fit to improve future results.

Account Allocation

Assign accepted accounts to team members.