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Accepting suggestions

To add a suggested account to your active list, click Activate on the account. You can also select multiple accounts at once and activate them in bulk.

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Rejecting suggestions

When a suggestion isn’t a fit, click Reject and confirm. The account is removed from your queue and won’t resurface.
Expect 80–90% of suggestions to be good fits. A handful being off is normal — accounts sometimes mislabel their industry, or your ICP filters catch adjacent companies that don’t quite fit. Reject those and move on.

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If you’re rejecting a lot

Frequent rejections are a signal that your search filters need tuning, not that Suggestions isn’t working. Here’s how to diagnose it: Start with your firmographic filters. Go to Edit Search and check:
  • Geography — are you seeing accounts from regions you don’t serve?
  • Industry — are you getting adjacent industries that aren’t actually your ICP?
  • Employee count — are the companies consistently too large or too small?
If firmographics look right, add a characteristic signal as a Must Have. This is one of the best uses of the Must Have setting — not to find buying moments, but to define hard ICP requirements. For example:
  • Does use ZoomInfo? (if you only sell to data-driven sales teams)
  • Does offer [specific service]?
  • Does use [specific technology]?
A single well-chosen Must Have can dramatically tighten your results without collapsing the result count the way stacking multiple Must Haves does.

Adjusting Your Suggestions

Full guide to tuning your search filters for better results.

Setting Up Account Suggestions

Review your search configuration from scratch.