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There are two ways to add a signal: write your own using the description box, or pick one from the Signal Library. Both start from the Signals page in the left nav.

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Option 1: Describe it yourself

This is the fastest way to add a signal when you already know what you’re looking for.
1

Open the Add Signal panel

From the Signals page, click Add Signal in the top right.
2

Describe what you want to find

Type your idea in plain language — no need to format it as a question. Examples:
  • I want to know if they’re hiring for marketing roles
  • I want to know if their CEO just talked about the team needing to use AI
  • Did they just open 2 new offices in London?
You can describe multiple ideas at once. WhiteWhale will generate a separate signal for each one.
3

Generate your signals

Click Generate Signals. WhiteWhale will translate your description into the question format the platform uses and show you a preview with an explanation of how it was formatted.
4

Set a priority rank

For each generated signal, assign a rank: Low, Medium, or High. This controls how prominently matching accounts surface in your queue.
5

Add to your list

Click Add Signal. WhiteWhale will immediately begin scanning your existing accounts and updating your queue. You’ll see a loading indicator next to the new signal while the first scan runs.

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Option 2: Browse the Signal Library

If you want inspiration or aren’t sure what to look for, the Signal Library generates ideas based on your specific business.
1

Open the Signal Library

From the Add Signal panel, click Signal Library. WhiteWhale will surface signal ideas tailored to your ICP and sales motion.
2

Pick a signal

Browse the suggestions and click into any one you want to add. For example: Do they use Outreach? or Are they hiring an SDR manager?
3

Set a rank and add it

Assign a priority rank and click Add Signal. It joins your list and starts scanning immediately.
Not sure what signals to create for your ICP? See How to Get Unique Signal Ideas for a full walkthrough on building a signal list from scratch.

How Signals Work

Understand what signals are and what sources WhiteWhale monitors.

Signal Library

Browse the full library of signal templates.

Improving Signals

Fix signals that are too broad, too noisy, or returning wrong results.

How to Get Unique Signal Ideas

Build a signal list tailored to your ICP from scratch.